Duncan Bannatyne
Over the last few weeks I have seen a steady stream of Tweets from Duncan Bannatyne appearing on my Seesmic timeline promoting his new book: 43 Mistakes Every Business Make…and How to Avoid Them: Your Expert Guide to Better Business
To be totally honest I have never been a big fan of books from the Dragons Den team as they often feel like a mix between a Wikipedia article and sales pitch written by an unknown ghost writer who has been hired to churn out a tale of how the struggling dragon went from nothing to millionaire in a few easy steps without any problems or making any mistakes.
Duncan Bannatyne’s books seem to a little different from the rest of the pack and it does seem like he genuinely puts in the effort to tell his story and not one he wants the public to see. The previous books have covered everything from his struggle to convince his family that he can achieve success right up to extortion attempts from gangsters who wanted to take a chunk of his wealth from him.
43 Mistakes Every Business Make…and How to Avoid Them: Your Expert Guide to Better Business is only 224 long and I can be read in a matter of hours which to me is ideal as it gets straight to the point without clouding the book with junk filler content to increase word count.
I’m not sure where Duncan Bannatyne got the inspiration to write this book but I have a feeling its like a F.A.Q (frequently asked questions) of things people come up to him and ask every day. The book really does have an answer for most of the day to day problems a business owner will face and more importantly it gets you in the mindset to think in a way which should help you become more concious of potential issues before they happen
One thing I really liked about the book was its inclusion of real like case studies of brand we all know including Woolworths and Hover who made simple mistakes which resulted in catastrophic outcomes.
Another thing I learned about Duncan Bannatyne is he is really switched on to social media and includes some snippets about tech that would not look out of place on the front page of Techcrunch or the tech section of a national newspaper. I’m not sure if he could manage a software company but his ability to have a general understanding of a sector is all he needs to extract whats required to make a decision or a deal.
So the question is would I tell other people to buy the book and expect to get anything from it? Well my answer is buy the book today and give it a go as I really think it can open your eyes to business in general.
I would go as far as saying they should give this book out to anyone who has ever mentioned the idea of starting a business. Its so much better than any of that government produced rubbish given out to supposedley inspire potential business owners.
You can buy the book from Amazon HERE at a discount price or from most high street bookshops.
